How to apply anti-wrinkle treatments
About Frownies - B&P Company Since 1889
Inventor of Frownies Frownies were created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. At the time, there was no thought of producing them for anyone else but herself and her daughter. But Alice, after using her mother's amazing invention, was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators.
Several years later, Mrs. Kroesen's husband's death made it necessary for her to enter the business world; she joined B & P Company (Beauty and Personality) as Managing Director. At the time, B & P specialized in barber supplies such as straight razors, razor straps and pomades. With the advent of the safety razor, sales lagged and profits dwindled, making the bankers who owned the company happy to accept Mrs. Kroesen's offer to buy them out.
As owner, she gradually dropped the barber supplies, and offered only her Wrinkle Eradicators and skin treatments. A few small ads were placed to help get the word out about her amazing invention, and these soon paid off in increased sales. During World War II a luxury tax was placed on cosmetic products forcing Mrs. Kroesen to drop all lines except the facial pads.
Every month makeup artist Perc Westmore (founder of The House of Westmore) sent a box of mail from women and men requesting help in eliminating wrinkle and frown lines. Westmore was instrumental in promoting Frowines to the entertainment industry and those influenced by it. Mrs. Kroesen and her granddaughter Margaret personally answered the hundreds of letters they received from all over the world.
Laumers and KroesenEvery month makeup artist Perc Westmore (founder of The House of Westmore) sent a box of mail from women and men requesting help in eliminating wrinkle and frown lines. Westmore was instrumental in promoting Frowines to the entertainment industry and those influenced by it. Mrs. Kroesen and her granddaughter Margaret personally answered the hundreds of letters they received from all over the world.
The November 15, 1937 issue of LIFE Magazine highlighted Frownies being used by Hollywood actresses in the article "Young Starlets Learn to Act at Fox Drama School." The following, an excerpt:
"Miss [Dixie] Dunbar, a Twentieth Century-Fox featured player, was recently sent back to Miss [Florence] Enright's school to get rid of a frown. The picture shows Miss Dunbar with a frown; in the centre, the anti-frowner [Frownie]...is applied to the forehead; at right, she talks without frowning."
Alice Laumer, Mrs. Kroesen's daughter, joined the business to help with the growing sales. After Alice's death, Mrs. Kroesen remained at the helm of the company until her own passing in 1962.
Continuing the Legacy Following her mother and grandmother in business, Margaret Wright (named after her grandmother) redesigned and updated the packaging for Frownies, never altering the formula which had proven so effective.
Frownies remained, at the time, a relatively well-kept beauty secret between Broadway and Hollywood stars and makeup artists. Olivia de Havilland ordered Frownies, and had them sent to her at hotels all over the world. Gloria Swanson wore them in Sunset Boulevard, one of the greatest movies about Hollywood ever made. And the infamous Kennedy women wrote letters to B & P Company ordering Frownies.
Now, more than a century since they were created, Mrs. Wright still oversees the operations of the company, but her daughter-in-law, Kathy Wright, is now taking her turn as the fourth generation woman helping preserve the faces of women and men everywhere.
Kathy Wright and Frownies Today
"Wellness is the body’s natural state if you give the body the support it needs you will look and feel great!" B. Kathy Wright ND,CNC
Naturopath, Nutritional Consultant, Author and Wellness Educator Kathy Wright is acting CEO/General Manager of B & P Company. A fourth generation women to run this family owned anti-aging product line FROWNIES. Kathy brings a commitment to wellbeing for every customer. Frownies box has changed, but the 120 year-old patch technology remains intact while the FROWNIES line has extended into natural bio-available skin treatments and a manual to instruct and inform women about beauty and wellness from the inside out.
Kathy raised five children while operating her own business teaching and supporting women in the areas of spirituality, childbirth, health, wellness and beauty. Kathy has given back to her community as a volunteer and swim-coach for YMCA’s over 20 years and as a life coach to the many men, women and children she has had the opportunity to consult, coach and teach in all areas of wellbeing.
Kathy continues to studied and be intentional about her own health. Committed to principles that produce freedom from disease or premature aging, Kathy understands that personal care products are absorbed into your system and has promised to deliver only products free of ingredients producing toxic conditions in the body. There weren't many products on the market that did not have chemicals thirty years ago, so she made a lot of her own skin care products from natural ingredients in the kitchen. Today you can gain the benefits from years of experience with FROWNIES creation of new skin care products that naturally and safely benefit your skin.
Frownies Facial Pads reshape the muscle using nothing toxic. Frownies are strictly mechanical, says Kathy, a technology that was before its time and still effective today. And now, she has joined forces with some of the most renowned and sought after experts in the areas of product development and skin cancer research for one very specific purpose - to create the first products that you can trust to work with your skin, giving you healthy, younger looking skin. Healthy, younger-looking skin starts with the immune system.
Frownies has added Immune Perféct and Immune Shield to its Skin Treatment line. Immune Perféct and Immune Shield are bio-available treatments that contain the newest technology to help prevent skin wrinkling and fight the conditions leading to skin cancer. (See New Science and Technology)
Under Eye Gel Patches are the most recent addition used to address under eye and eye lid creping and loss of circulation leading to fine lines and dark circles.
B & P Company and Kathy Wright bring you science made beautiful. Over a century since Frownies were first created, B & P continues its excellence in the skin care industry, four generations of women in the business of reducing the visible signs of aging.
Your Health in Your Hands and Your Health in the Kitchen are the most recent additions to the Frownies line. Desiring to give the customers products that really matter to their appearance and wellbeing Kathy believes this set is the most valuable product Frownies offer.
Check out Kathy's Health & Beauty Truths Revealed for weekly health, nutrition and beauty advice from Kathy. Kathy addresses issues that enhance our total well-being, therefore keeping us healthier and younger looking.