DELRAY BEACH, Fla., March 22 /PRNewswire/ -- The Delray Beach Film
Festival presented the first-ever Frownie Award, given to the best
close-up of an actress in a film, to Kashmera Shah, star of "My
The Frownie Award, which bears the inscription "I'm ready for my close-
up," was created by the makers of legendary Frownies Facial Pads, a
non- surgical face lift used by Hollywood film stars for decades.
Dayton, Ohio-based 116-year old B & P Company, which has played a
supporting role in many Hollywood films, also makes a line of
accompanying skin care products, including a wrinkle reducer,
anti-aging moisturizer and natural facial cleansers.
proud to be one of the first film festivals in the world to recognize
actresses whose close-ups are truly a thing of natural beauty, or
should be," said Delray Beach Film Festival Director Michael Posner.
"We give awards for everything else, so why not for 'Best Close-up?'"
he said. "While it might appear superficial, close-ups are a sensitive
part of filmmaking. Actresses have long turned to Frownies to help
smooth out lines around eyes and mouths before those fateful close-ups."
"Hollywood and Frownies have been a magical combination since the early
days of film," said Kathy Wright, who is in the fourth generation of
women running the company.
Over the years, Frownies have made it
to the big screen on many faces. Gloria Swanson wore them in the
classic film "Sunset Boulevard." Frownies were also worn by Glenn Close
in "Mars Attacks" (1996), and had cameo roles on Gwen Verdon in
"Cocoon" (1985) and Meryl Streep in "Death Becomes Her" (1992).
Other actresses and celebrities who use Frownies include Rene Russo,
fashion model Dayle Haddon, and many soap stars. Famous make-up artists
recommending Frownies include the House of Westmore, Oscar
award-winning artist David Anderson, and Emmy award-winning artist Eve
About B & P Company Inc.
1889, B & P Company Inc. is America's first anti-aging skin care
company and a leader in bringing scientific advancements to the world
of cosmetics and skin care. The firm was founded by Margaret Kroesen
and has remained a woman-managed and family-owned business for five
generations. For more information, please visit http://www.frownies.com
Contact: Kelli Bloechinger
CONTACT: Kelli Bloechinger, TransMedia, +1-561-750-9800, ext. 226, or firstname.lastname@example.org, for B & P Company
Web site: http://www.frownies.com/
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