Frownies Welcomes Fifth-Generation CEO Helen Morrison

 Some moments in life feel like they're written in the stars. This is one of them.

After more than 25 years of guiding Frownies with fierce dedication, our President, Kathy Wright, has officially retired. Kathy’s leadership carried our family-owned skincare brand into a new era. With a passion for wellness and clean beauty, Kathy championed product innovations and set the foundation for the Frownies you know and love today.

Now, the family legacy has been passed on to the next generation.

We’re thrilled to announce that Helen Morrison — the great-great-granddaughter of Frownies’ founder, Margaret Krosen — has been appointed to the role of President and Chief Executive Officer. With Helen stepping into this role, Frownies continues its rare tradition: a women-led, family-owned skincare brand passed down for five generations and 136 years.

This isn’t just a leadership change. It’s a defining moment in our family story and a milestone we are thrilled to share with our community.

Meet Helen: The Heart Behind Frownies' Next Chapter

If you’ve followed Frownies on social media, read our emails, or seen our behind-the-scenes stories, chances are you already know and love Helen. For years, she’s been the face of the brand, the voice behind our content, and the creative visionary helping Frownies connect with women all over the world in the modern era.

But Helen’s story goes deeper than social media and family ties. She has an entrepreneurial spirit, having built successful ventures in both wellness and creative content. Community and authenticity aren’t just things she talks about — they’re the way she lives her life, and that is what makes her leadership so powerful.

With a pulse on consumer culture, Helen has a clear vision for the brand and a heart for people. She is deeply passionate about the fact that Frownies has always been about more than smoothing lines — it’s about creating simple, honest self‑care rituals that empower women to feel confident at every age. Her warmth, her creativity, and her deep respect for this legacy make her uniquely suited to guide Frownies into its next chapter.

A Legacy Written by Women

Since 1889, Frownies has been a family-owned skincare brand rooted in one mission: helping women feel confident in their skin. From Margaret Krosen’s invention of our iconic Facial Patches, to the leadership of each generation of women who carried the company forward, Frownies has always been a story about mothers, daughters, and the power of family.

Helen now represents the fifth generation to step into this leadership role. That’s virtually unheard of in the beauty industry — few, if any, brands can claim such longevity as a family-owned and women-led company. It’s what makes Frownies truly one of a kind. Frownies has never been about chasing trends or losing sight of our values. It has always been about women supporting women — across generations, across decades, across the globe.

Looking to the Future

When we asked Helen what excites her most about this new role, she shared:

“Frownies has always been about more than skincare — it’s about empowering people to feel confident and cared for. I look forward to continuing our legacy and growing together with our incredible team and community.”

And what a future it is. From expanding our skincare collection with innovative, effective products, to continuing to foster a vibrant community of women (and men!) who love sharing their Frownies rituals, Helen’s leadership represents both continuity and fresh vision.

The truth is, we couldn’t have imagined a better leader to guide us into the years ahead. Helen embodies the best of both worlds: the heritage of her family’s legacy and the innovation of a modern leader who understands the power of community, authenticity, and trust.

A Celebration We Share Together

This milestone isn’t just about our family — it’s about you, the community that has supported us for over a century. Every Frownie you’ve worn, every review you’ve left, every story you’ve shared has been part of building this legacy. And with Helen as CEO, we’re more excited than ever to keep writing this story together.

Here’s to Helen. Here’s to five generations of women leading with love, courage, and creativity. And here’s to you — the Frownies family — for being part of this incredible journey.

With Helen's heart for people and vision for the brand, the best is yet to come.