Five Generations of Women Committed to Ageless Beauty Since 1889

FROWNIES were created in 1889 to soften the appearance of expression lines. Margaret Kroesen discovered her daughter Alice, a concert pianist, had developed unsightly frown lines. FROWNIES, the ORIGINAL wrinkle-smoothing patch (sometimes called wrinkle tape, wrinkle stickers or wrinkle smoothers) have been worn at night to smooth and soften expression lines for generations!

The secret to smoothing wrinkles with facial patches was a well-kept beauty secret between Broadway + Hollywood stars and makeup artists for generations. From this rich history until today, FROWNIES stand the test of time by effectively reducing signs of aging by minimizing expression lines.

History of FROWNIES

Following in her mother and grandmother’s footsteps, Margaret Wright in the 1960's re-designed and updated packaging for FROWNIES, never altering the formula which had proven so effective and passed the wrinkle treatment legacy on to her family.
The current President, Kat Wright, of FROWNIES is a Naturopath, Yoga Instructor and wellness educator. Kat is the fourth generation to carry this family-owned and operated commitment to other women, the FROWNIES legacy continues with Kat’s three daughters Helen, Sally and Maggie and numerous women around the world who continue to share the secret of wrinkle-smoothing facial patches. The Wright family's goal is to inspire women to excellence and bring their commitment for well-being to every customer.

In its current inspiration, FROWNIES skincare line carries the energy and strength of Kat's commitment to natural and organic ingredients offering only the best for women. For more information, watch the family discuss the enduring success of FROWNIES Facial Patches and get other health and wellness tips on YouTube.

FROWNIES in the Media

Many trend-setting women’s magazine publications have endorsed FROWNIES!
Good Housekeeping magazine named FROWNIES “The Easiest Wrinkle Reducer” and notable actress Renee Russo uses FROWNIES to keep her forehead lines under control. Over the years FROWNIES wrinkle-reducing patches have been mentioned in numerous women’s magazines,
including:

O,the Oprah Magazine

Good Housekeeping

Skin, Inc.

Shape Magazine

Prevention

Body and Soul

Life 1937

Pagent 1946

Renee Russo recommends Frownies to reduce wrinkles

FROWNIES in Hollywood

Since the Golden Age of Hollywood, FROWNIES overnight wrinkle patches have been a staple for actresses and makeup artists. You might have also noticed these innovative patches in such iconic feature films as:

Frownies wrinkle patches worn in Sunset Boulevard Death Becomes Her look younger with Frownies First Lady wears Frownies in Mars Attacks Youth is easy with Frownies in COCCON

Sunset Boulevard Gloria Swanson’s Norma Desmond is seen indulging in her iconic beauty routine and applies a number of patches to her skin to wear throughout her scene with Joe.

Death Becomes Her Meryl Strep is seen in the film wearing FROWNIES anti-aging wrinkle patch to regain a youthful appearance.

Mars Attacks First Lady Glenn Close is seen with a FROWNIES anti-wrinkle patch on her face when she sits up in bed as the secret service announces Mars is attacking the United States.

Cocoon Gwen Verdon is seen in this film wearing a FROWNIES anti-aging wrinkle patch to regain her youthful appearance to go along with the feeling of youth she is experiencing.

FROWNIES in Beauty Books

Dale Haden recommends Frownies wrinkle treatment Make up artist recommend Frownies Wrinkle Smothies

Beyond the Cleavage An autobiography, personal philosophy and practical advice guide for women of all ages; by Raquel Welch. Raquel shares the effective wrinkle reducing method of Frownies Facial Patches. She tells the world how Frownies Patches have helped her have wrinkle free beautiful skin.

The 5 Principles of Ageless Living Dayle Haddon, model, L’Oreal spokesperson, beauty and wellness expert on CBS’s The Early Show. In her book recommends using Frownies wrinkle remover patches to train yourself not to frown.

Plastic Surgery without the Surgery: The Miracle of Makeup Techniques
Plastic Surgery without the Surgery: “The Miracle of Makeup Techniques”
by Eve Pearl, three-time Emmy Award winner; makeup artist for ABC’s The View Recommends Frownies

Ooh la la! Perfect Face Susie Galvez; leading consultant in the spa industry, spa owner, expert makeup artist, said "Use Frownies Facial Patch to prepare the skin to look its best."

"Frownies are Hollywood’s biggest secret. It’s kind of like the natural Botox…You wet it, use the adhesive, and you stick it on those little areas where you have frowns…And basically when you sleep with this, it rejuvenates the muscles in your skin, and it gets rid of those lines…You do it while you’re vacuuming, when you’re sleeping…They do work, they really work.”* -Eve Pearl, View Crew Makeup Artist. – The View on ABC, October 22, 2004

“Women who balk at spending thousands of dollars a year to inject toxins into their faces may be prime fodder for Frownies, which are just pieces of paper coated with a vegetable-based adhesive that when moistened adhere to the face and mechanically coax the muscles back into shape.”* Frownies wrinkle treatment has been called a Botox™ alternative and at $19.95 is a much more affordable alternative as well.2001

"women are looking for a natural alternative to Botox™ and surgery to change the appearance of their faces. Botox is also expensive, costing on average $1,000 a year minimum, ($540) a treatment, and it needs to be topped up every few months.
Frownies, on the other hand, cost under $20 for a box of 144 patches and, according to the company, can change the look of wrinkles after just one day. Customers can use only one or a strip of Frownies across the lines they want to banish. The product’s success has rejuvenated the company.” *- March 2004

FROWNIES and Beautiful Women

Frownies wrinkle reducing products have been associated with beauty and Hollywood for nearly 100 years. Classic Icon beauties like Olivia de Havilland and hot trendy new stars like Rashida Jones have referred to Frownies as their beauty obsession.*

Beauty is associated with wrinkle-free skin at any age. In the entertainment industry, ongoing stress of hot lights and heavy make-up can be very damaging to the surface of the skin. Acting and dramatic facial expressions are what make these women excellent at what they do but also has the potential to create deep creases and premature signs of aging. Through innovative and effective ingredients in the patches they’re an ideal remedy against the formation of wrinkles – which is why FROWNIES has Hollywood’s stamp of approval!

Missy Pyle, Actress first learned about Frownies as an intern. “I spent a lot of my early days of acting walking around my house with Frownies on my forehead.”

Kashmera Shah, Actress received the “Best Close Up on an Actress” Award at the 2006 Delray Beach Film Festival.

Rashida Jones, Actress "Frownies Patches are my beauty obsession”*

The Legacy continues on with countless women across the globe keeping the little patch that works there beauty obsession.