Celebrating injections! Or Not?

one woman sleeping with paper Frownies Facial Patches on her forehead and corners of the mouth, second woman's face with furrowed brow with gloved hands with needle pointing at her forehead wrinkles

Happy National Neurotoxin Day!

Unless you somehow have avoided all TV commercials, print ads, reality TV, and social media for the past 20 years, you have heard of the infamous injectable neurotoxin.

According to the American Society of Plastic Surgeons, Botox is the most popular minimally-invasive cosmetic procedure with an estimated 4.4 million injections performed last year.

A study by Zocdoc found that procedures increased in mid-November and early-December ahead of the holiday season with a 79% higher than average spike in injections on November 20 and a 75% higher than average spike in injections on December 4.

Allergan, the pharmaceutical maker of B-tox, launched the marketing campaign, National B-tox Day, as recently as 2019. As such, the third Wednesday in November has become the biggest injection day of the year. 

Admittedly, the goal of National B-tox Day is targeted advertising, special promotions, and increased awareness of the product.

So, why would a plant-based, vegan, non-invasive skincare brand be celebrating National B-tox Day? 

Frownies’ mission is to empower women to honor, embrace, and celebrate who they are - however that looks for YOU!

History of B-tox 

Actually, the history of B-tox is quite fascinating. The drug first received FDA approval in 1989 and was primarily used to treat eye disorders such as drooping eyelids. 

B-tox Cosmetics did not receive FDA approval as a wrinkle treatment until 2002!

black and white image of woman from 1900sblack and white family picture of young girl and her mother and grandmother

History of Frownies Facial Patches

Frownies is the home of the Original Wrinkle Patch. Long before B-tox was created, Frownies Facial Patches have been smoothing forehead wrinkles and helping woman age gracefully. 

Frownies was invented in 1889 by Margaret Krosen after noticing her daughter Alice, a concert pianist, had developed unsightly frown lines. Frownies Facial Patches have been around 100 years longer than Botox! 

Frownies Facial Patches are made with weighted, unbleached kraft paper and a water-activated, plant-based adhesive. 

Frownies Facial Patches can be applied to the forehead, crow’s feet, and corners of the mouth to create a cast to release muscle tension, retrain facial expressions, and allow overlying skin to lay flat to minimize the appearance of wrinkles. 

Frownies Facial Patches, once called “Hollywood’s Best Kept Secret,” has now gone viral as the natural alternative to Botox®

Frownies is proud to be a fifth-generation woman owned and operated small business.

You can read more about the invention of Frownies by clicking here.

Smoothing Wrinkles by Relaxing Facial Muscles

You may be surprised to learn that Botox and Frownies Facial Patches actually work in similar ways. 

Through the use of a targeted neurotoxin, B-tox Cosmetic paralyzes the muscles underneath the skin of the face and allows the overlying skin to relax, smoothing the appearance of wrinkles.

Similarly, Frownies Facial Patches create a cast to prevent the facial muscles from moving; therefore, allowing the skin to smooth out over a relaxed muscle. Over time, Frownies help retrain the facial muscles to relax, release tension, and lay flat. Smooth muscles result in smooth skin.

different types of paper facial patches spread out in a wooden dish

B-tox & Frownies Facial Patches

But B-tox vs. Frownies doesn’t have to be an either-or choice!

Did you know you can use Frownies in conjunction with B-tox injections? Using Frownies Facial Patches is a cost-effective way to extend the results of your B-tox and save you money by getting fewer injections per year!

In some cases, B-tox is unable to smooth certain wrinkles due to their specific cause. 

Dr. Jennifer Owens, MSc in Aesthetic Medicine, reports that some wrinkles may be caused by external forces, such as creasing your skin while sleeping on your face. In this case, paralyzing the facial muscles with a toxin will not help eliminate the wrinkle, and the client would be better served by using Frownies Facial Patches in their sleep.

Dr. Owens does caution users to wait for at least 48 to 72 hours prior to applying the Frownies facial patches to avoid moving the neurotoxin into unintended muscles of the face.

Check out Part 1 of the full interview with Dr. Jennifer Owens, Botox injector.. 

And click here for Part 2 of the full interview with Dr. Owens.

woman in background holding two pink boxes of Frownies Facial Patches

Who Shouldn’t Get Injections?

There are a variety of reasons that someone may not be eligible for B-tox Cosmetic as a wrinkle-smoothing option. Some contraindications  include if you are pregnant or breastfeeding, other health comorbidities such as autoimmune diseases, neuromuscular diseases, and cardiopulmonary diseases. 

In other cases, some women opt against and prefer a less invasive treatment option to reduce their overall toxic load.

While you can’t get this while pregnant or breastfeeding, Frownies Facial Patches are totally safe! There are no active ingredients in the wrinkle patches themselves as they work by creating a physical external cast. So nothing is being absorbed into the skin! 

Even better, the whole Frownies skincare line is all-natural and safe during pregnancy and breastfeeding!

Frownies Results 

Can Frownies Facial Patches really compete with the so-called wonder drug Botox? Don’t take our word for it - Check out a few comments from our loyal customers:

@kickitwitheatherh says, “I completely quit B-tox and only do Frownies now!! Best results everrr”

@reneegormz comments, “Yep, ditched B-tox years ago, and don’t miss it! Frownies for life!”

@vic.doni writes, “About to turn 38 and I haven’t had injections yet. Just a good skincare lineup and Frownies for my 11 lines”

@healthy_living_with_jess boasts, “Frownies has completely changed my forehead and my angry 11s, Frownies for LIFE, GAME CHANGERS!!! Never have done B-tox, never need to now!!!! I tell EVERYONE about these”

Click here to check out Frownies Before and After photos for yourself.

woman applying Frownies Facial Patches to her forehead with title "how to apply frownies"


So, whether you’re looking for a cost-effective alternative to injectables, you are not a candidate for B-tox due to pregnancy and breastfeeding, or you’re just trying to prolong the effects of your treatments, Frownies Facial Patches are a great option for you!

Helen Morrison, Director of Brand Strategy and great-great granddaughter of the inventor of Frownies, suggests starting with the Frownies Facial Patches for Forehead and Between the Eyes to create a full forehead cast. 

Check out Helen’s application demo here on How to Apply Frownies Facial Patches

If you’re looking to take smoothing wrinkles and softening finelines to the next level, Helen recommends wetting Frownies Facial Patches with Frownies Rose Water Hydrator with the skincare benefits of organic rose hydrosol and hyaluronic acid.

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1 comment

Love to learns about you, ladies !


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