Why Healthy Aging is the New Anti-Aging

The term “anti-aging” has come under fire recently – and for good reason! There’s no way to STOP aging, other than to stop LIVING. Yikes!

Consumers against the “anti-aging” rhetoric are pushing for a focus on healthy aging, and many of the big names in the beauty industry have started to listen. From Lancome to L’Oreal, there has been a noticeable a shift to pro-aging marketing with new labels for skincare products and increased representation of women in their 50s, 60s, and beyond!

The goal isn’t to look 25 years old forever as more women now embrace looking and feeling great at any age and stage in life. Many studies now indicate that happiness steadily increases for women from their mid-40s up into their 70s and 80s. So, happiness must be more than skin deep! 

Our skin is not only our largest organ but it also serves as an external indicator of the state of our overall health. Think of your skin as the window to your internal health status. Your skin can show signs of poor nutrition, dehydration, and even more sinister health issues such as kidney or liver diseases. 

Helen Morrison, the great-great-grandaughter of the inventor of Frownies Facial Patches and the face of Frownies across social media platforms, highlights healthy living from the inside out. Each day she shares tips for healthy aging and radiant skin. Her secret to great skin at any age is the same as the formula for overall health – daily exercise, colorful foods (think tons of veggies), and plenty of water – plus a simple and effective skincare routine. 

Frownies is pro-aging gracefully.

Expression lines, creases in the skin caused by repeated facial movements, may cause some women’s skin to appear older. Frownies Facial Patches are meant to draw awareness to the static stress and tension in the facial muscles. As a non-invasive option to smooth the skin of the face, Frownies users are able to continue to make facial expressions without looking "frozen" or artificial.  

Fine lines tend to be more superficial and may benefit from great skincare – inside and out. As we age, our skin tends to produce less oil and loses moisture. Moisturizers and drinking plenty of water hydrate the skin, while serums and daily exercise create a balance in the skin’s natural oil production.

Frownies is proud to support women in aging gracefully in whatever way works for you! Frownies wants women to feel confident in their outward appearance. And your skin should be an accurate representation of the age you feel on the inside! 

Frownies believes that all women should feel confident in their own skin. Frownies supports women who dye their hair and women who rock their natural grey. Frownies supports women who wear makeup everyday and women who go barefaced. Frownies supports women who choose Botox, women who use our facial patches, and women who embrace their wrinkles. You do YOU!

Check out Helen's healthy living tips here and her skincare routine here.



By: Dr. Megan C. Wright, PT, DPT 


Megan C. Wright, PT, DPT is an authority in health and wellness content with over ten years of clinical experience as well as a freelance health writer. Megan received a BA in English from the University of Virginia and earned her Doctor of Physical Therapy from Marymount University. Megan lives outside Richmond, Virginia with her husband and three young boys.

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The information provided on this website is intended solely for educational purposes and should not be construed as medical or dermatological advice. At Frownies, we recognize that individual skin responses to treatments and skincare products vary. Testimonials shared represent personal experiences and may not reflect the outcomes of all users, as results depend on numerous factors such as consistency, skin type, age, lifestyle, and more.

We strongly recommend consulting with your healthcare provider or dermatologist before incorporating any new skincare regimen, including Frownies products, especially if you have pre-existing medical conditions or specific skincare concerns.

Thank you for prioritizing your health and well-being.