Our mission at Frownies is to “honor, embrace, [and] celebrate being … a woman!” And those are the principles that our company was founded upon over 100 years ago!
Before many women were in the workforce, before woman owned businesses, even before women had the right to vote, Frownies has been owned and operated by strong, independent women since their invention in 1889.
In honor of Women’s History Month, we at Frownies would like to highlight the accomplishments of the five generations of women who have led our family business.
Margaret Krosen was the oldest of eight children to Irish immigrants. As a young woman, Margaret worked for a bank as an assistant to the bank manager. She eventually worked her way up to managing director of the bank-owned B&P Company which, at the time, sold barber supplies. However, the business was struggling, but Margaret bought the company from the bank and began to sell her own invention – the “Wrinkle Eradicator” that would eventually come to be known as Frownies Facial Patches.
In her own home, Margaret rolled an adhesive onto weighted paper and used a special perforating tool to cut the paper into the small patch shapes that could be wetted and applied to form a cast to lift the skin and relax the muscle – and the technology has basically remained the same ever since.
Margaret had one daughter, Alice, before her husband passed away. Alice became a well-known concert pianist, and she traveled the country with her mother Margaret– and later with her own daughter Peggy – playing shows including many appearances at Carnegie Hall in New York and most notably for President and First Lady Coolidge at the White House.
Alice’s mother Margaret would bring her “Wrinkle Eradicators” with her to share with Broadway performers and make-up artists. Eventually, the little box of facial patches made it all the way to California where they became known as “Hollywood’s Best Kept Beauty Secret.”
After Alice’s husband passed away, she and her infant daughter Peggy moved back in with her mother Margaret, and the three women ran the business out of their home. Frownies were mostly advertised by word of mouth, so the women responded to letters from all over the world ordering the facial patches.
Peggy Wright (1923 - 2018)
When Peggy became an adult and married her husband, she became a businesswoman in her own right. She assisted her husband’s business ventures and entertained his clients and their wives while continuing to make and sell Frownies Facial Patches.
Peggy and her husband eventually bought a building in Cleveland, Ohio. Half was used for her husband’s business and half was kept as Peggy’s office and Frownies warehouse.
Peggy, like her grandmother Margaret, continued to run the family business well into her late 80s.
Kat, Peggy’s daughter-in-law, is the current CEO of Frownies. Kat has always been an entrepreneur at heart. She has written two books, opened a yoga studio, taught cooking classes, and run a healing practice as a naturopathic doctor – all while raising her five children.
Kat began working alongside her mother-in-law, Peggy in the early 1990s and took a more full-time role with the company in the early 2000s. Kat brought her wealth of natural health knowledge to the company to expand the Frownies brand with a natural skincare line including serums, moisturizers, and lotions. Kat is always researching the most innovative natural skincare ingredients to continue to elevate the Frownies brand while staying true to the Original Wrinkle Patch.
The fifth generation of Frownies women have brought the Frownies Facial Patches into the modern era. Like their great-great-grandmother Margaret, Kat’s three daughters are entrepreneurial and have started their own businesses in health, wellness, fitness, fashion, and make-up.
Recently, Kat’s oldest daughter, Helen Morrison, has become the face of Frownies across social media platforms. But Helen and her two younger sisters have been involved in the family business since an early age. Reminiscent of their grandmother Peggy’s childhood, some of their first memories are helping in the warehouse folding and packaging Frownies Facial Patches alongside their grandmother and mother.
We at Frownies are proud to be known as a fifth-generation female owned and operated brand. We strive to maintain the personal customer service that the Frownies customers have always appreciated since 1889.
Check out this recent comment from one of our customers on Instagram:
By: Dr. Megan C. Wright, PT, DPT
Megan C. Wright, PT, DPT is an authority in health and wellness content with over ten years of clinical experience as well as a freelance health writer. Megan received a BA in English from the University of Virginia and earned her Doctor of Physical Therapy from Marymount University. Megan lives outside Richmond, Virginia with her husband and two young boys.