Budget Derm Approved!

Dr. Maren Locke is a board-certified dermatologist and social media influencer known
as "Budget Derm" for her practical, affordable skincare advice. With over 500K
followers, she helps people achieve healthy skin without breaking the bank.

"Simple at-home products like Frownies can make a real difference —
even as a dermatologist, I recommend these as a non-invasive
alternative to Botox."

— Dr. Maren Locke

GOLDEN MEMBERSHIP

One-Time $45 | A Year of VIP Perks
THIS NOVEMBER ONLY
  • 20% off Everything* (use code: BF20)
  • Free Forehead Serum Patch (Golden Member Exclusive) with $75+ (for a limited time)
  • Stack with Black Friday deals
  • Exclusive member-only flash sales
  • Early access for new products
YEAR-ROUND PERKS
  • Minimum 10% off every order, always
  • Free Frownies at sign up
  • 8% back in Frownies Dollars
  • Early access to new product launches
  • Quarterly free gifts
  • Free shipping threshold lowered to $30
  • Exclusive educational content & tips
  • And more...
JOIN GOLDEN NOW - $45
4.9/5 from 1,200+ member reviews

HOW IT WORKS

Visibly smoother skin in 4 easy steps

  1. PREP THE PATCH
    Tear Frownies into individual patches, wet the shiny sides with Rose Water or warm water, and wait briefly until tacky.
  2. Smooth and Stick
    Hold the skin smooth as you press your Frownies onto clean, dry skin, overlapping multiple Frownies to fully cover the target area.
  3. Wear Overnight
    Leave Frownies on for at least 3+ hours or overnight to hold skin smooth and relaxed while you sleep.
  4. Remove and Repeat
    In the morning, dampen to remove gently; use nightly for deep lines, then as needed to maintain results.
Logo in yellow for the Golden Beauty Standard
Golden Membership $45.00

Join the Golden Tier of The Beauty Standard for just $45/year and unlock GOLDEN-level perks—starting with this order. Your exclusive benefits last all year, and yes… you’ll get a free box of Frownies just for signing up.

  • Free box of Frownies (your welcome gift!)
  • 10% minimum off every order
  • Free shipping on orders $30+
  • Free quarterly gifts
  • 8% back in Frownies Dollars on every purchase
  • Golden-only exclusives, early access & more

Claim your welcome gift

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Let Our Results Speak For Themselves

Holy Cow do these work!

5.0/5

I just wanted to say I was a skeptic (because that's just how I am with social media these days), but HOLY COW do these work!! I just did my first before and after and I'm mind blown!

I'm so happy with my results!

5.0/5

I'm getting close to the 3 month mark and I am blown away by the change! I'm so happy with my results. I also use the Rose Water, the Skin Serum, and you the moisturizer. I just love all your products.

I've loved Frownies since Day 1!

5.0/5

I'm in my 50s, and I am two years into my journey. This non-invasive solution has been the best for my forehead wrinkles!

Your Skincare Journey Begins Here

Make Frownies the last step in your skincare routine for visibly smoother-looking skin. Simple steps, consistent use, and a community that cheers you on.

woman applying frownies rose water hydrator to frownies facial patches for application
STEP 1

Prep & Apply

Tear Frownies along the perforations. Moisten the shiny side with Rose Water Hydrator or Calming Toner and wait for the adhesive to activate. Apply across the full forehead, overlapping for a firm hold. Wear overnight or at least 3 hours for best results.

pink box with brown paper frownies facial patches
STEP 2

Consistency Is Key

Your best results come from routine. Use nightly for stubborn lines, then as needed to maintain results.

The results are worth the wait!

three woman smiling wearing frownies facial patches to smooth forehead wrinkles
STEP 3

Join the Fam!

Connect with our community of women who share tips, encouragement, and real results inside the VIP Facebook Group. Our care team is always just a message away on Instagram or Facebook Messenger.

Want to stay in the loop? Join our email list (and opt in for texts!) for skincare tips, early access to launches, and exclusive member offers.

Rated 5.0 by 17,900+ Happy Customers
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